01
Connect the right account
Instagram access depends on an eligible Business or Creator account, its linked Meta assets, app permissions, and the capabilities approved for the connection. Review the account and permission requirements shown during connection.
02
Keep media and publishing together
Prepare channel-ready posts with the media library and content calendar, then use the publishing options available to that account. Instagram-supported formats can vary by media type and provider changes.
03
Review audience conversations with context
Use the shared inbox for supported Instagram messages and comments exposed by the connected account. Teammates can review context, coordinate ownership, and respond according to Meta’s messaging rules.